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First meeting with Trendyol: the foundation of a strategic partnership

In September 2023, representatives of Trendyol, which was then planning to launch operations in the Azerbaijani market, travelled from Türkiye to Baku. The Blogstar team hosted the delegation at a business breakfast.

The meeting addressed the characteristics of the local audience, the role of influencer marketing in the regional market and possible models of long-term collaboration. The Trendyol representatives also met the influencers who work with the agency.

As a result of the meeting, the parties began working together under an affiliate model. In the period that followed, the partnership expanded to include Reels campaigns, influencer events and regular visits by the Trendyol delegation to Baku.

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