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A traditional semeni masterclass ahead of Novruz

In March 2023, on the eve of Novruz, Blogstar held a traditional semeni masterclass with influencers. The partner was Bouquet.aze, a floral studio the agency has worked with for many years.

Semeni, one of the central symbols of Novruz, stands for renewal and abundance. The masterclass let influencers experience the tradition first-hand and share the values of the national holiday with their audiences in a sincere way.

The initiative reflects the agency's approach of weaving national holidays naturally into brand communication.

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